Privacy policy

Last updated: August 7, 2026

At Mainly Melanin, your privacy matters to us. We are committed to creating a beautiful, thoughtful, and trustworthy shopping experience while protecting the personal information you share with us.

Mainly Melanin operates this website and online store, including the information, features, products, tools, and services made available through it (collectively, the “Services”). Our store is powered by Shopify, which helps us provide and manage these Services.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, interact with our Services, or communicate with us.

If there is ever a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy will control.

By accessing or using our Services, you acknowledge that you have reviewed and understand the practices described in this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be connected to you.

Depending on how you interact with Mainly Melanin and where you reside, we may collect or process information such as:

  • Contact information, including your name, email address, phone number, billing address, and shipping address.
  • Payment and financial information, including payment method, transaction information, payment confirmation, and related details.
  • Account information, including usernames, passwords, preferences, and account settings.
  • Shopping and transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
  • Communications, including information you provide when contacting customer care.
  • Device information, such as your browser, device type, network connection, IP address, and similar identifiers.
  • Website usage information, including how and when you interact with our website and Services.

How We Collect Your Information

We may collect personal information:

  • Directly from you, such as when you create an account, place an order, submit a form, or contact us.
  • Automatically, through cookies and similar technologies when you browse our website or use our Services.
  • From service providers, including companies that help us operate our website, process payments, fulfill orders, or provide technology services.
  • From business partners or other third parties, where permitted by law.

How We Use Your Personal Information

We use personal information to provide you with a seamless and personalized Mainly Melanin experience.

To Provide and Improve Our Services

We may use your information to:

  • Process payments and fulfill orders
  • Arrange shipping and delivery
  • Manage returns or exchanges
  • Maintain customer accounts
  • Remember preferences and products you may be interested in
  • Provide personalized product recommendations
  • Improve our website, products, and customer experience

Marketing and Promotions

With your permission or as otherwise permitted by law, we may use your information to send you promotional communications, including emails, text messages, or other marketing materials.

We may also use information about your interactions with our website to provide advertising or product recommendations that may be more relevant to you.

Security and Fraud Prevention

We may use your information to help protect our website, customers, and business from fraud, unauthorized activity, or other security threats.

If you create an account, you are responsible for keeping your login credentials confidential and secure.

Customer Care

We may use your personal information to respond to questions, provide assistance, resolve concerns, and maintain our relationship with you.

Legal and Regulatory Purposes

We may process personal information when necessary to comply with applicable laws, respond to lawful requests, enforce our policies, or protect our rights and the rights of others.

How We May Share Personal Information

We may share personal information with trusted third parties when necessary to operate our business and provide our Services.

This may include:

  • Shopify
  • Payment processors
  • Shipping and fulfillment providers
  • Technology and cloud-service providers
  • Customer-support providers
  • Analytics providers
  • Marketing and advertising partners

We may also disclose information when you direct or authorize us to do so, when required by law, or in connection with a business transaction such as a merger, acquisition, restructuring, or sale.

We do not disclose personal information for purposes unrelated to operating, improving, protecting, or promoting our business except as permitted or required by law.

Our Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information about your use of our store in order to provide, maintain, secure, and improve the Shopify platform and the Services we offer through it.

Information you submit through our store may be shared with Shopify and certain service providers, including providers located outside of your country of residence.

Shopify may also use information about your interactions with our store and other Shopify merchants to support certain enhanced features and personalized experiences.

To learn more about Shopify's privacy practices, you may review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our website may include links to third-party websites, services, or social-media platforms.

Once you leave our website, the privacy practices of those third parties will apply. We encourage you to review their privacy policies and terms before providing personal information.

Mainly Melanin is not responsible for the privacy, security, accuracy, or content of websites or platforms that we do not control.

Children's Privacy

Our Services are not intended for children to use independently, and we do not knowingly collect personal information from children under the age required by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we may review the matter and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years of age as those terms are defined under applicable privacy laws.

Security and Retention

We take reasonable measures to help safeguard your personal information. However, no security system or method of transmitting information over the internet can be guaranteed to be completely secure.

For this reason, we recommend that you avoid sending highly sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary to operate our business, provide our Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include:

  • Right to Access or Know — You may request information about the personal information we maintain about you.
  • Right to Delete — You may request deletion of certain personal information, subject to applicable exceptions.
  • Right to Correct — You may request correction of inaccurate personal information.
  • Right to Data Portability — In certain circumstances, you may request a copy of your personal information in a portable format.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising — Depending on your location, you may have the right to opt out of certain uses of your personal information for targeted advertising.
  • Right to Manage Marketing Preferences — You may unsubscribe from promotional emails at any time using the unsubscribe link included in our messages.

Even if you opt out of promotional communications, we may still send transactional or service-related messages concerning your orders, account, or other interactions with us.

You may exercise applicable privacy rights through the options provided on our website or by contacting us using the information below.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before completing certain requests, as permitted or required by law.

Cookies and Privacy Preferences

Our website and service providers may use cookies and similar technologies to help operate the website, remember preferences, understand website activity, improve performance, and support advertising.

Depending on your location, you may have the ability to manage or opt out of certain types of data sharing or targeted advertising.

Where supported, we may recognize the Global Privacy Control signal as a request to opt out of certain uses of personal information as required by applicable law.

Complaints

If you have concerns about how Mainly Melanin collects or processes your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a privacy-related decision or submit a complaint to the appropriate data-protection or regulatory authority.

International Data Transfers

Some of the companies that help us operate our website and Services, including Shopify and other service providers, may process or store personal information in countries outside of the country where you live.

Where required by applicable law, appropriate safeguards and recognized transfer mechanisms may be used to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Services, technology, legal requirements, or privacy practices.

When changes are made, we will update the “Last updated” date shown at the top of this page and provide any additional notice required by law.

Contact Us

Your privacy and trust are important to us.

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact:

Mainly Melanin
Email: support@mainlymelanin.com